REPORT

See where your brand currently stands. Our dashboard gives you insights into crucial brand KPIs:

• Brand Recommendation ranking. How likely are LLMs to recommend your brand over others?
• NPS. When asked about your products, will an LLM recommend your brand?
• Sentiment. How positive or negative are LLMs about your brand?
• Citation authority. Does the LLM use your brand communication as a source of information?
• Share of voice. In conversation about brands, how much space does your brand occupy?
• Term Association. How strongly does the LLM associate your brand with specific terms?

If you want, we can track these metrics over time to help you understand if your efforts are making a difference.

LLMs are strongly influenced by tone and language—but what exactly do they know about your brand? We analyze the adjectives and themes associated with your brand, test whether LLMs accurately know your product lineup or fabricate non-existent products, and examine what narratives appear in brand descriptions. We also reveal what it takes for your brand to be recommended over others, and how perception varies across different customer segments. This tells you not just if LLMs know you, but how deeply and accurately.

AI models have two ways of thinking:

• Standard Web Search. The AI model can do web search using human-like keywords. Your established SEO approaches still work. We can show you what terms AI models actually search for.
• Recall from Memory. For AI model providers, web search is orders of magnitude more expensive to run. AI models thus often answer questions from memory. Where an SEO effort showed results in short timespans, optimizing your brand for AI recommendation is a much slower process. New models are trained and released only a couple of times a year, so their memory also updates infrequently. For older models, memory can never be updated.

Your brand needs to adapt to this paradigm shift. If you can influence how LLMs see your brand only once a year you want to do it right! The insights we provide are highly relevant for marketing and branding decisions, shaping the way you design campaigns, and the language you use in communication. They are an essential tool for any Chief Marketing Officer, Head of Brand, and SEO specialists.

We offer our reports in three tiers